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Ecommerce Solution Shoppers Do Their Homework

Written on June 20, 2011 at 5:19 am by Jack Cieslak   |   one comment By the ZippyCart Content Team

The survey had little to say about how many online shoppers had been dipped in gold.

A new study just released by PowerReviews and the E-tailing Group sheds a lot of light on the shopping habits of ecommerce solution users. Turns out that a lot of shoppers are super-savvy when making purchases online. The study showed longer research times when buying goods online versus brick and mortar purchases.
Of those surveyed, seventy percent say that they spent at least a day to research their purchases before clicking “Buy.” Those same respondents say that online research takes up about 75% of their shopping time when buying something online. Though it’s not the same as when someone takes an hour in a brick-and-mortar store before picking out one item and bringing it to the cash register, it does signal a huge amount of forethought on the part of online shoppers.