A Bright Spot for the Economy - Smaller Businesses’ E-Commerce

By David Feldman at 19 December, 2008, 4:12 am

No doubt you’ve heard countless reports regarding online retail sales, however one sector
of the industry has not garnered the same amount of press as the traditional Fortune 500
companies: small businesses.  Considering that the long-tail makes up a considerable portion
of the economic well-being, I thought this was an important statistic to follow.  Thankfully the
Holiday Season has been positive for small to medium sized companies. Network Solutions
announced today that its e-commerce customers saw a collective 10% year-over-year
increase in sales on Cyber Monday, the highly anticipated start of online holiday shopping. 
While retailers across the country reported slow same-store sales, smaller online entrepreneurs
enjoyed a jump in holiday sales this year, with more consumers shopping online in greater numbers.