A Bright Spot for the Economy - Smaller Businesses’ E-Commerce

By David Feldman at 19 December, 2008, 4:12 am

No doubt you’ve heard countless reports regarding online retail sales, however one sector
of the industry has not garnered the same amount of press as the traditional Fortune 500
companies: small businesses.  Considering that the long-tail makes up a considerable portion
of the economic well-being, I thought this was an important statistic to follow.  Thankfully the
Holiday Season has been positive for small to medium sized companies. Network Solutions
announced today that its e-commerce customers saw a collective 10% year-over-year
increase in sales on Cyber Monday, the highly anticipated start of online holiday shopping. 
While retailers across the country reported slow same-store sales, smaller online entrepreneurs
enjoyed a jump in holiday sales this year, with more consumers shopping online in greater numbers.

e-commerce site is more than just a catalog and shopping cart

Outsourced eCommerce Fulfillment Can Improve Order Accuracy and Customer Service

Outsourcing order fulfillment continues to be a significant industry trend. In today’s competitive marketplace, more and more companies are choosing to focus on their core business of selling products. To do this, as well as increase customer service levels and drive down costs, these companies have decided to outsource order fulfillment. As the fulfillment industry continues to grow, distinct market segments have developed in order to provide more specialized service to a specific group of customers. Catalog fulfillment, product sample fulfillment, literature fulfillment and pharmaceutical fulfillment are examples of specialized services being offered to particular niches.
Web Fulfillment Grows
One of the largest and fastest growing fulfillment segments is e-commerce fulfillment. Spurred by the growth in business-to-consumer (B2C) and business-to-business (B2B) web-sites, outsourced e-commerce fulfillment allows large scale and economical web-based ordering without sacrificing order accuracy or customer service.
A truly effective e-commerce site is more than just a catalog and shopping cart that allow customers to choose products and purchase them using a credit card. Among other features, e-commerce sites should have the ability to seamlessly integrate with an inventory or warehouse management system to facilitate order fulfillment. Together, all these systems link into a process designed to accurately and efficiently process web orders and provide the highest possible level of customer service.

Full service e-commerce fulfillment brings all the pieces of your logistic puzzle together. You can choose how much or how little of your process to outsource. An e-commerce fulfillment provider, like TAGG Logistics, can allow you to focus solely on running your website and sourcing and selling your product.

Different types of E-Commerce Online Advertisements

e-Commerce Internet Marketing Strategy

e-Commerce: Exchange of goods, products, or services via an electronic medium over the internet.
Internet Marketing plays a crucial role in E-Commerce.

Buying/Selling

e-Commerce Domains
• Business-to-business (B2B)
• Collaborative commerce (c-commerce)
• Business-to-consumers (B2C)
• Consumers-to-businesses (C2B)
• Consumer-to-consumer (C2C)
• Intra-business (intra-organizational) commerce
• Government-to-citizens (G2C)
• Mobile commerce (m-commerce)
Internet Marketing : Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives.
E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet.
4P’s of e-Commerce Internet Marketing:
PRODUCT -> PLACE -> PROMOTIONS -> PRICE
Different types of E-Commerce Online Advertisements: