Successful Ecommerce Business Models

The Business Is Still More Important Than the Web Site

Following the dot-com boom and bust the media went from "dot-coms don’t
have to make a profit" to a tale of "dot-coms can’t make a profit," with a slightly
more sophisticated variant, "pure Internet plays can’t make a profit."
All three statements are incorrect. What the reporters – and a lot of business
people, including successful ones – don't realize is how finely tuned successful
businesses are to their place and time.
Ninety-five percent of the first-wave dot-coms failed? Why should they have
expected otherwise? Take a look at your local auto repair shop. It is not
particularly difficult to make a profit in auto repair. Diagnosis can be tough,
and dealing with customers can be tough. Otherwise it is a fairly straightforward
business. Anyone willing to be a bit more conscientious than average, and willing
to treat customers like human beings, can achieve profitability.